Panasonic Set to launch Smartphone in India:-
In a recent Report, Panasonic is all set and planned to launch smartphones in the Indian market. This report has been confirmed from BGR India , and it indicates that this Japanese company has already made tie up with a major Indian distributor and is almost ready to launch smartphones in the country.
This will be the first time Panasonic has taken a move like this. As this move is more surprising because just five months ago Panasonic exited the European smartphone market, its first outside Japan.
If BGR India is to be believed, Panasonic is using India as a test market for a new business strategy, which if works would be replicated in other emerging markets as well. According to the blog, Panasonic will be using ODMs to create an India-specific smartphone portfolio and is also getting guidance from its distribution partner on how to shape its portfolio for better success in the country.
The first Panasonic branded smartphones can be launched as early as next month in India and the company aims to bring phones across price-segments.
In related news, Panasonic India has appointed a new MD for the Indian market in the form of Manish Sharma, who was earlier the Managing Director of Consumer Product Division, Panasonic in the country.